When we start using Microsoft Copilot Studio to build chatbots and copilots, one big question comes up:
👉 How do we know if people are actually using it, and if it’s adding value across the whole company?
Copilot Studio does show some basic reports, but if we want to understand adoption across the enterprise, we need to look in a few more places.
1. What You Get by Default in Copilot Studio
Each bot has a built-in dashboard that shows:
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Conversation results – whether chats were resolved, escalated, abandoned, or unengaged
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Usage – how often generated answers were useful (good, incomplete, irrelevant)
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Satisfaction – thumbs up/down reactions and survey responses
This is good for checking one bot, but not enough to understand adoption company-wide.
2. Using Power Platform Admin Center
For a bigger picture, go to:
Power Platform Admin Center → Analytics → Virtual Agents (Copilot Studio)
Here you can see tenant-wide usage across all bots, such as:
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Total number of sessions
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Active users across the company
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Capacity usage (important for licensing and planning)
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Geographical usage (where people are using the bots most)
This helps with overall health checks and adoption tracking.
3. If Your Bot is in Microsoft Teams
If the bot is deployed in Teams, go to:
Teams Admin Center → Analytics & Reports
You’ll be able to track:
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How many people are using the bot
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Whether it’s used more in private chats or team chats
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Message volume per user or per team
This shows how well the bot is fitting into everyday teamwork and collaboration.
4. What Metrics Matter Most
To see the true value of Copilot Studio across the company, track four areas:
| Area | What to Measure |
|---|---|
| Adoption | How many people use it, how often, and how many come back (retention) |
| Usage | Number of sessions, top questions/intents, average length of conversations |
| Quality | Resolution rate, sentiment, helpful vs. unhelpful answers |
| ROI (Return on Investment) | Time saved, % of automation vs. escalations, overall cost savings |
5. Why This Matters
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Bot-level analytics help you improve one chatbot.
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Admin Center analytics give you adoption and licensing insights.
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Teams' analytics show you how well the bots are used in daily work.
If you bring all these together (for example, in a Power BI dashboard), you can clearly show leaders how Copilot Studio is being adopted, how much value it’s creating, and where improvements are needed.
✅ In short:
Copilot Studio is powerful, but you need to look beyond the default reports. Using Power Platform Admin Center and Teams analytics gives you the full story on adoption, quality, and ROI.
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